algorithms applied by people in decision-making processes, among which there are outstanding social concerns. Drawing these … elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the … of economics, management and the wider social sciences curious about decision-making procedures"-- …

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced … the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the …

This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more … decision-making process, such as management characteristics and cost-benefit analysis, planning and innovation and competition …pt. 2. Management characteristics and cost-benefit analysis -- pt. 2. Planning and decision-making-- pt. 3. Innovation …

. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play … during the entrepreneurial decision-making process. Scholars of entrepreneurship and organizational behavior will find this … collection an essential resource for understanding how decision making is achieved in entrepreneurial settings …

-- Entrepreneurial decision-makers and the use of biases and heuristics -- Risk, uncertainty and stakeholder involvement in …Entrepreneurs and strategic decisions -- The decision-making entrepreneur : a literature review -- The psychology of … entrepreneurial strategic decisions -- The role of cognitive complexity in entrepreneurial strategic decision-making -- Strategic …

research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as … environmental impact, and questions why decision makers often fail to tackle transport-related problems. Three of the key factors … decision making, detailing transport policy and attempts to change transport systems. Practical guidelines on how to …

This seminal work advances beyond neoclassical economics to provide an integrated overview of economic decision making … managerial phenomena. The results are applied to different levels of decision-making, including decisions by individuals, taking …