Customer reviews are not always informative : the impact of effortful versus heuristic processing
Year of publication: |
March 2018
|
---|---|
Authors: | Book, Laura A. ; Tanford, Sarah ; Chang, Wen |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 272-280
|
Subject: | Online reviews | Review content | Heuristic processing | Effortful processing | Base-rate information | Decision-making | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Heuristik | Heuristics | Informationsverhalten | Information behaviour | USA | United States |
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