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'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities...
Persistent link: https://www.econbiz.de/10011850828
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...
Persistent link: https://www.econbiz.de/10014466829
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
Contents: Introduction -- PART I THE SUSTAINABLE CITY -- 1 Towards sustainable urban competitiveness? The role of organizing capacity and distributed leadership / Leo van den Berg and Luis Carvalho -- 2 The modern city and third places: new sources of sustainable entrepreneurs and...
Persistent link: https://www.econbiz.de/10012416717
Machine generated contents note: 1 Technology and entrepreneurship 1 -- 2 Knowledge, innovation and firm size 24 -- 3 Local geographic spillovers 44 -- 4 Sectoral characteristics 63 -- 5 Innovation of entrepreneurial firms 74 -- 6 Capital structure, innovation and firm size 98 -- 7 Employment...
Persistent link: https://www.econbiz.de/10012419981
This book analyses the economic development of cities from the 'cultural economy' and 'creative industry' perspectives, examining and differentiating them as two related but distinct segments of contemporary city economies. The authors argue that although they are normally conflated, the first...
Persistent link: https://www.econbiz.de/10012420013
This unique book allows readers to compare analyses of how North American states and European nation-states use incentives, regulations or plans to approach a core set of universal land use issues such as: containing sprawl, mixed use development, transit oriented development, affordable...
Persistent link: https://www.econbiz.de/10012420036
1. The urban context and the need for economic-strategic planning -- 2. The literature on urban competitiveness and strategic-economic planning -- 3. The economic and geographic analysis of urban competitiveness -- 4. The ten cities and their planning at the outset of the 1990s -- 5. How these...
Persistent link: https://www.econbiz.de/10012420048
This first Handbook in a series of three original reference works looks at globally contentious urban policy issues from a wide variety of different angles and perspectives. Matters related to urban densification, population mobility, urban inequality and sustainability are analysed in a manner...
Persistent link: https://www.econbiz.de/10011850799