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Innovation in the pharmaceutical industry : the process of drug discovery and development

Hara, Takuji - 2003

Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both …-asthmatic drugs -- 5. Histamine H2 antagonists -- 6. LHRH analogues -- 7. Three case studies of pharmaceutical innovation in Japan …

Persistent link: https://www.econbiz.de/10011851006

Handbook of innovation and intellectual property rights : evolving scholarship and reflections

Park, Walter Ginn (ed.) - 2024

artistic and inventive works, demonstrating that innovation and creativity require appropriate practical institutions alongside …, copyrights, trade secrecy, open innovation and traditional knowledge. Adopting a global perspective, the Handbook reviews … approach, the Handbook of Innovation and Intellectual Property Rights is a vital resource for students and scholars of …

Persistent link: https://www.econbiz.de/10015072972

International perspectives on business innovation and disruption in design

DeFillippi, Bob (contributor); Rieple, Alison (contributor); … - 2016

, Marco Pironti and Alison Rieple -- 4. Designing for disruption: strategic business model innovation / Julian Jenkins and Tim … Andrawes, Anitha Moorthy and Adela Mcmurray -- 6. The customer journey as a tool for business innovation and transformation …. Researching the design innovation process in a multinational: an empathic approach to the application of delphi technique / Mersha …

Persistent link: https://www.econbiz.de/10012419822

Managing new product development and innovation : a microeconomic toolbox

Grupp, Hariolf; Maital, Shlomo - 2001

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by … measuring the technical quality of new products and guiding the managers of innovation and technology in the central … new product development and innovation. By quantifying product features and evaluating the costs and market value of …

Persistent link: https://www.econbiz.de/10014473766

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

Persistent link: https://www.econbiz.de/10015072966

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Handbook of research methods in organizational change

Szabla, David B. (ed.); Coghlan, David (ed.); … - 2023

valuable for students and scholars of business and innovation hoping to conduct research into what transformational change on …

Persistent link: https://www.econbiz.de/10014372528

Handbook of feminist research methodologies in management and organization studies

Katila, Saija (ed.); Meriläinen, Susan (ed.); … - 2023

"The Handbook of Feminist Research Methodologies in Management and Organization Studies focuses on the interlinkages between feminist theories, methodologies and research methods. This ground-breaking Handbook analyses classic feminist theoretical texts and their methodological implications, as...

Persistent link: https://www.econbiz.de/10014437087

How to conduct qualitative research in finance

Kaczynski, Dan (ed.); Salmona, Michelle (ed.); … - 2024

"Asserting that the qualitative research paradigm is entrenched in the social sciences as a discipline in its own right, this book brings together finance and qualitative research to encourage researchers to expand their respective bodies of knowledge. In doing so, it promotes a synergy of...

Persistent link: https://www.econbiz.de/10014635733

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work …ch. 1. an increasing need for innovation -- ch. 2. The promise of collaborative innovation -- ch. 3. Tools for … collaborative innovation -- ch. 4. Managing an integrated portfolio of tools for collaborative innovation -- ch. 5. From …

Persistent link: https://www.econbiz.de/10011851842

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