What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Year of publication: |
October 2017
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Authors: | Gruner, Richard L. ; Power, Damien |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 13/14, p. 1060-1092
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Subject: | Customer participation | crowdsourcing | market research methods | product innovation | qualitative research | Crowdsourcing | Marktforschung | Market research | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method |
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