"The Handbook of Creativity Assessment provides a holistic overview of the current theories and methods used to … evaluate creativity. Setting out clear guidance for the effective assessment of both creative potential and creative … performance, it paints a comprehensive picture of the beneficial nature of measuring creativity accurately, however it is …

Contents: Introduction: Shared foundations and diverse inquiries for advancing creativity and innovation research … / Jing Zhou and Elizabeth D. Rouse -- Part I: Foundations of creativity and innovation research -- 1. Conducting rigorous … research on individual creativity / Christina E. Shalley and Amy P. Breidenthal -- 2. The dual pathway to creativity model …

-- 9. Breaking the routines: artistic and design interventions as a tool for developing creativity in organizations / Marja …

radically new features should be innovated? * How can marketing and R&D be integrated? * How can the value of brand names be …

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …