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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Networks, SMEs, and the university : the process of collaboration and open innovation

Johnston, Andrew; Huggins, Robert - 2021

"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...

Persistent link: https://www.econbiz.de/10012487424

Coaching for women entrepreneurs

Hunt, Carianne M. - 2016

1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e-coaching (TEC) programme -- 7. The impact of the...

Persistent link: https://www.econbiz.de/10012419802

The Elgar companion to Ronald H. Coase

Ménard, Claude, 1944- (contributor); … - 2016

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...

Persistent link: https://www.econbiz.de/10012419854

Managing academics : a question of perspective

Winter, Richard Philip - 2017

Contents: Introduction -- Part I: Managing academics -- 1. Managing academics -- 2. Academic work and identity -- 3. A question of perspective -- Part II: Key perspectives -- 4. Managerialism -- 5. Professionalism -- 6. Quality of worklife -- 7. Prosocial identity -- Part III: Perspective taking...

Persistent link: https://www.econbiz.de/10012419916

Utility regulation in competitive markets : problems and progress

Robinson, Colin (contributor) - 2007

Introduction / Colin Robinson -- 1. Beyond regulation / Stephen Littlechild -- Comment / Colin Robinson -- 2. Ronald coase and the spectrum question / Thomas W. Hazlett -- Comment / Leonard Waverman -- 3. European energy liberalisation : progress and problems / Jorge Vasconcelos -- Comment /...

Persistent link: https://www.econbiz.de/10012420011

Keynes and his battles

Dostaler, Gilles - 2007

Introduction -- Ethics : the sources of Keynes's vision -- Knowledge : uncertainty, probabilities and the moral sciences -- politics : beyond liberalism and socialism -- War and peace : from the Boer War to Versailles -- Money : economic motor and social pathology -- Labour : the battle against...

Persistent link: https://www.econbiz.de/10012420028