Relationship between advertising expenditures and earnings of the UK firms
Year of publication: |
2018
|
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Authors: | Qureshi, Maqsood Iqbal |
Published in: |
Journal of accounting & management information systems : JAMIS. - Bucharest : [Verlag nicht ermittelbar], ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 17.2018, 4, p. 591-604
|
Subject: | advertising | intangible | earnings | media advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Großbritannien | United Kingdom |
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