Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers …

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …