The importance of realms of understanding in marketing communication
Year of publication: |
2019
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Authors: | Smith, Rachel |
Published in: |
International journal of technology for business (IJTB). - Bratislava Nove-Mesto : Springwish Publisher, ISSN 2644-5085, ZDB-ID 3001878-X. - Vol. 1.2019, 2, p. 9-15
|
Subject: | Marketing Communication | Realms of Understanding | Cognitive Theory | Advertising | Werbung | Kognition | Cognition | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5281/zenodo.3369324 [DOI] hdl:10419/260659 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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