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Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective. … sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and … behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice …

Persistent link: https://www.econbiz.de/10011851093

Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017

Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial … judgement, decision-making and cognition -- 7. Entrepreneurial return on investment through a neuroentrepreneurship lens …

Persistent link: https://www.econbiz.de/10012419945

The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, Robert J. (contributor) - 2014

. Cardon -- 8. Lessons from the neural foundation of entrepreneurial cognition : the case of emotion and motivation / David A …. Baucus, Melissa S. Baucus and Ronald K. Mitchell -- 9. Entrepreneurial cognition and social cognitive neuroscience / Jeffery …Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, B. - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072