Gamification : a cognitive-emotional view
Jeffrey K. Mullins, Rajiv Sabherwal
Year of publication: |
2020
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Authors: | Mullins, Jeffrey K. ; Sabherwal, Rajiv |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 304-314
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Subject: | Cognition | Emotion | Gamification | Mechanics | Neuroscience | Kognition | Neurowissenschaften | Konsumentenverhalten | Consumer behaviour | Spiel | Games |
Saved in:
Online Resource