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Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing … analytics -- Index. …
Persistent link: https://www.econbiz.de/10012419949
Contents: Introduction: Learning from teaching failures, achieving teaching successes / Sabine Baumann -- Part one: Teaching strategic management history and newly evolving fields -- Chapter 1: Teaching the history of strategic management / Päivi Maijanen -- Chapter 2: Teaching strategy as an...
Persistent link: https://www.econbiz.de/10012294223
International comparisons and rankings of universities and business schools have proliferated in recent years. Ranking Business Schools provides a welcome analysis of this development and its implications for the field of management education, theorizing the role of classifications such as...
Persistent link: https://www.econbiz.de/10011852053
"This incisive book explores entrepreneurial activity and its close relationship with the surrounding context. Through the study of tailored educational approaches, it emphasises programs, interventions and awareness initiatives as a means to stimulate entrepreneurship and highlight both the...
Persistent link: https://www.econbiz.de/10014512179
-by-step examples that can be used in the classroom. It presents a myriad of ways arts can be incorporated into business curriculum …
Persistent link: https://www.econbiz.de/10014322909
"Promoting more responsible action in relation to business sustainability, this book addresses the increasing discomfort among faculty members and wider society as to how business schools prepare students for the future. Reflective and inspiring, it seeks to motivate the necessary action which...
Persistent link: https://www.econbiz.de/10014437083
blocks of a BHR curriculum: foundational topics including corporate responsibility, human rights, and human rights due …
Persistent link: https://www.econbiz.de/10014287418
, education administration, curriculum and pedagogy, and educational assessment. It is also beneficial to both early career and …
Persistent link: https://www.econbiz.de/10014635750
Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....
Persistent link: https://www.econbiz.de/10012665637
"This pioneering Handbook chronicles the research landscape of strategic leadership in what is referred to as the 'Fourth Industrial Revolution' : a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. In this Handbook, leading...
Persistent link: https://www.econbiz.de/10014635756