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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, Robert J. (contributor) - 2014

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, B. - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

Persistent link: https://www.econbiz.de/10015072956

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

(2011), 'Privacy Regulation and Online Advertising', Management Science, 57 (1), January, 57-71 -- Josh Lerner and Jean …

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China …

Persistent link: https://www.econbiz.de/10012419924