Untangling the cultural component behind the contextual placement of out-of-home advertising
Year of publication: |
2019
|
---|---|
Authors: | Amirshahi, Mirahmad ; Jafari Dizicheh, Samira ; Wilson, Rick T. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 5, p. 502-517
|
Subject: | analytic cognitive processing | associative learning | billboards | classical conditioning | cross-cultural advertising | Elaboration Likelihood Model (ELM) | high-context communication | holistic cognitive processing | low-context communication | outdoor advertising | out-of-home advertising | Kognition | Cognition | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T., (2015)
-
Out-of-home advertising : a bibliometric review
Wilson, Rick T., (2024)
-
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T., (2018)
- More ...
-
An empirical of managerial value systems and decision-making styles among the managers in Iran.
Amirshahi, Mirahmad, (1997)
-
Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali, (2017)
-
The relationship between salespersons' ethical philosophy and their ethical decision-making process
Amirshahi, Mirahmad, (2014)
- More ...