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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …
Persistent link: https://www.econbiz.de/10011852098
Property Rights, Consumption and the Market Process extends property rights theory in new and exciting directions by combining complementary insights from Austrian, institutional and evolutionary economics. Mainstream economics tends to analyse property rights within a static equilibrium...
Persistent link: https://www.econbiz.de/10011850602
It is argued that mainstream economics, with its present methodological approach, is limited in its ability to analyze and develop adequate public policy to deal with current environmental problems and sustainable development. This book provides an alternative approach. Building on the strengths...
Persistent link: https://www.econbiz.de/10011851031
This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors … argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market …
Persistent link: https://www.econbiz.de/10011851849
either nationally or on a park-by-park basis. Throughout the book, Albert N. Link provides an innovative pricing solution to …
Persistent link: https://www.econbiz.de/10013400347
Pricing Structures', Journal of Economics and Management Strategy, 18 (4), Winter, 1011-43 -- Gerard J. Tellis, Eden Yin and …
Persistent link: https://www.econbiz.de/10012419900
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072