The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Year of publication: |
2020
|
---|---|
Authors: | Sajeesh, S. ; Hada, Mahima ; Raju, Jagmohan Singh |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 2, p. 258-280
|
Subject: | Consumer heterogeneity | Consumption externality | Exclusivity | Pricing | Value enhancements | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Konsumtheorie | Consumption theory | Nachfrageinterdependenz | Interdependent preferences |
-
Markdowns in seasonal conspicuous goods
Arifoğlu, Kenan, (2020)
-
Optimal pricing and lot-sizing policies under promotional expense for some Veblen products
Agrawal, Anil Kumar, (2021)
-
Garvey, Aaron M., (2017)
- More ...
-
Positioning and pricing in a variety seeking market
Sajeesh, S., (2010)
-
MNC subsidiary channel relationships as extended links: Implications of global strategies
Hada, Mahima, (2013)
-
REFERRAL EQUITY AND REFERRAL MANAGEMENT: ESSAYS ON THE SUPPLIER FIRMS PERSPECTIVE OF REFERRALS
Hada, Mahima, (2011)
- More ...