-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future …

This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique … Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research …

"The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global … perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability … pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop …

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes … and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand …

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and …

branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The …Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and …?': Residents and identity politics in place and space -- 5. In search of a place brand identity model / Magdalena Florek -- 6. From …

either nationally or on a park-by-park basis. Throughout the book, Albert N. Link provides an innovative pricing solution to …

This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors … argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market …

. Chakravarty, Nachiketa Chattopadhyay, and Jacques Silber -- 3. Concepts and measurement of vulnerability to poverty and other …