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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

digital storytelling -- Conclusion -- References -- 9 Ethical challenges associated with social marketing communication … communication practices -- Using marketing communication for good: the utilitarian defence -- Do the ends justify the means used in …

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a … technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field … of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and …

Persistent link: https://www.econbiz.de/10014287417

Elgar introduction to organizational discourse analysis

Berti, Marco - 2017

Contents: Introduction: the aim and structure of the book -- 1. Language and organization -- 2. The discourse of 'organizational discourse -- 3. The power of metaphors -- 4. Discourse as a map -- 5. Discourse as organizing -- 6. Discource as mask: silence, emptiness and ambiguity in discourse --...

Persistent link: https://www.econbiz.de/10012419917

The digital business ecosystem

Corallo, Angelo (contributor); … - 2007

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Persistent link: https://www.econbiz.de/10012419987

Language in international business : the multilingual reality of global business expansion

Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence S. - 2014

'This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed...

Persistent link: https://www.econbiz.de/10011851016