'Research Handbook on the Globalization of Chinese Firms provides an eclectic collection of essays and articles on the state of affairs in the Asia Pacific, with special emphasis on China. It is an essential read for students of the Chinese economy and business environments, covering topics as...

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the...