practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market … marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare … market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts …

"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks … the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the … intersection between marketing and feminism, Pauline Maclaran and Andreas Chatzidakis highlight the gendered silences in the …

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state …-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 … teaching on business-to-business marketing and will improve the practice of B2B marketing for firms in the industry. It …

international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new … Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each … marketing in the new globalized world …