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Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Handbook of research on customer loyalty

Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.); … - 2022

in customer defection and a rapid erosion of single-brand loyalty. Forward-thinking, it concludes by reflecting on how …

Persistent link: https://www.econbiz.de/10013400358

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

Persistent link: https://www.econbiz.de/10014372517

The impact of globalization on Argentina and Chile : business enterprises and entrepreneurship

Lluch, Andrea (contributor); Jones, Geoffrey (contributor) - 2015

This unique book compares the effects of globalization on two differing Latin American countries, Argentina and Chile, while utilizing both the historical lens of the late nineteenth century and the status of the modern economy to draw its conclusions. Focusing on these two eras of...

Persistent link: https://www.econbiz.de/10011851361

Competition and corporate governance in Korea : reforming and restructuring the Chaebol

Chwa, Sung-Hee (ed.); Lee, In Kwon (ed.) - 2004

The business environment of the chaebol (large corporations in Korea) has changed drastically since the outbreak of the 1997 Asian financial crisis. This book discusses the attempts of the Korean government to remedy structural weaknesses in the corporate sector by launching an aggressive...

Persistent link: https://www.econbiz.de/10014473808

Trust and economic learning

Lazaric, Nathalie (ed.); Lorenz, Edward H. (ed.) - 1998

The 1990s have witnessed a vast growth of research on the topics of trust and learning. This can be explained by the … profound technological and organizational changes that have made both inter-and intra-firm trust indispensable for sustaining … the forms of learning that underlie successful competitive performance. Trust and Economic Learning brings together …

Persistent link: https://www.econbiz.de/10014473952

Happiness, economics and politics : towards a multi-disciplinary approach

Dutt, Amitava Krishna (contributor); … - 2009

This timely and important book presents a unique study of happiness from both economic and political perspectives. It offers an overview of contemporary research on the emergent field of happiness studies and contains contributions by some of the leading figures in the field

Persistent link: https://www.econbiz.de/10011850758

The economics of sport, health and happiness : the promotion of well-being through sporting activities

Humphreys, Brad R. (contributor); … - 2011

/ Haifang Huang and Brad R. Humphreys -- 9. Subjective well-being and engagement in sport : evidence from England / David …

Persistent link: https://www.econbiz.de/10011851324

Handbook on the economics of happiness

Bruni, Luigino (contributor); Porta, Pier Luigi (contributor) - 2007

This book is a welcome consolidation and extension of the recent expanding debates on happiness and economics. Happiness and economics, as a new field for research, is now of pivotal interest particularly to welfare economists and psychologists. This Handbook provides an unprecedented forum for...

Persistent link: https://www.econbiz.de/10011851597

Behavioural macroeconomics

McDonald, Ian M. - 2012

'I only wish that Ian McDonald's Behavioural Macroeconomics had been available when I was preparing A Guide to Behavioral Economics; it certainly would have provided me with material to fill in a number of gaps and cite several additional important concerns!'--Hugh Schwartz, University of the...

Persistent link: https://www.econbiz.de/10011852162