software communities / Robert M. Grant -- From a national to a metanational ecosystem : harnessing the value of global … Indian software industry : a novel business ecosystem? / J. Ramachandran, S. Mukherji -- The growing volatility of the global …

machinery and the 'new economy' such as software and biotechnology. The author provides insights on knowledge transfer … firms : biotechnology and software -- ch. 7. From paupers to princes : the emergence of the Indian multinational corporation …

entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software …1. Entrepreneurship and business culture -- 2. Institutional environment in city software clusters -- 3. Culture of … software entrepreneurship -- 4. A theory of cultural capital -- 5. Personal networks, social networks and new firms -- 6 …

invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing …The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of … research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough …Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H …

fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium … prior assessment of new product ideas on the performance of new product export ventures in international marketing / Gabriel …'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their …

status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …