Investigating the impact of external environment on strategic marketing planning : a case study for NetSol Technologies Inc.
Shahzeb Zulfiqar, Sayed Fayaz Ahmad
Year of publication: |
2020
|
---|---|
Authors: | Zulfiqar, Shahzeb ; Ahmad, Fayaz |
Published in: |
International journal of business process integration and management : IJBPIM. - Genève : Inderscience Enterprises, ISSN 1741-8771, ZDB-ID 2193732-1. - Vol. 10.2020, 2, p. 185-193
|
Subject: | adaptation | standardisation | international | marketing | NetSol | application software | financing and leasing industry | niche market | strategic marketing planning | software industry | developing a model | Marketingmanagement | Marketing management | Softwareindustrie | Software industry | Software | Internationales Marketing | International marketing |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Preiß, Friedrich J., (1992)
-
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta, (2017)
-
Pollock, Neil, (2016)
- More ...
Similar items by person