Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

marketing and management of new technologies …

on consumers through the prices paid by different groups and on their access to the networks. They analyse original …

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and …, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book …

policy challenges, sustainability of public finances and EU accession : the case of Turkey -- 4. Monetary policy in the Euro … area : lessons from five years of the ECB and then implications for Turkey -- 5. Monetary policy challenges for Turkey in … sustainability : the case of Turkey -- 10. Macro policy challenges for Turkey : some comments. …