The effects of real-time content marketing on consumer emotions and behaviors : an analysis on COVID-19 pandemic period
Year of publication: |
2022
|
---|---|
Authors: | Şentürk, Hayat Ayar ; Özer Çizer, Ece ; Sezer, Tugce |
Published in: |
Cases on digital strategies and management issues in modern organizations. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-1630-0. - 2022, p. 300-329
|
Subject: | Marketing | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey |
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