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Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

SME performance : separating myth from reality

Watson, John - 2010

The performance of Small and Medium-sized Enterprises (SMEs) has been a subject of continual interest to both researchers and practitioners. This enlightening book investigates the pitfalls which have affected the assessment of SME performance in much of the past research

Persistent link: https://www.econbiz.de/10011850571

The 'woman question' and higher education : perspectives on gender and knowledge production in America

May, Ann Mari (contributor) - 2008

perspectives on gender, this book offers a rich, multi-layered examination and critical insights into understanding the near …1. The body in the library / Helen Lefkowitz Hororwitz -- 2. Gender, biology, and the incontrovertible logic of choice … / Ann Mari May -- 3. Gender, professional knowledge, and institutional power : women social scientists and the research …

Persistent link: https://www.econbiz.de/10011850622

Growth-oriented women entrepreneurs and their businesses : a global research perspective

Brush, Candida G. (contributor) - 2006

Enterprising new firms drive economic growth, and women around the world are important contributors to that growth. As entrepreneurs, they seize opportunities, develop and deliver new goods and services and, in the process, create wealth for themselves, their families, communities, and...

Persistent link: https://www.econbiz.de/10011850661

Explaining the gender wage gap : the missing aspects of discrimination

Sielska, Alicja - 2023

"This timely book offers a fascinating contemporary analysis of research into the gender pay gap while also providing … attempted to elucidate this challenging topic. Explaining the Gender Wage Gap examines often-neglected factors that highlight … neoclassical discrimination theories whilst analysing models used to calculate the gender wage gap. They conclude that modern …

Persistent link: https://www.econbiz.de/10014437069