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Dhaliwal, Spinder (ed.) - 2024 - First edition

Entrepreneurship and Diversity will be essential for students of such disciplines as business and entrepreneurship who wish to fully … understand how diversity affects their chosen fields. It will additionally be of use within executive and practitioner education …

Persistent link: https://www.econbiz.de/10014466831

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

Managing gender diversity in Asia : a research companion

Syed, Jawad (contributor); Özbilgin, Mustafa F. (contributor) - 2010

This timely Companion examines the unique codes and processes of managing gender diversity, equality and inclusion in … Asia. Managing Gender Diversity in Asia covers the whole geography of Asia through chapters authored by eminent scholars in … the field and thus provides an authoritative tool for a critical and evidence based understanding of gender diversity …

Persistent link: https://www.econbiz.de/10011850734

International handbook on diversity management at work : country perspectives on diversity and equal treatment

Klarsfeld, Alain; Booysen, Lize A. E.; Ng, Eddy S. - 2014 - 2. ed.

In the second edition of the International Handbook on Diversity Management at Work, Alain Klarsfeld and his co … regarding diversity management around the world. This will be my go-to source for learning how different countries are … addressing diversity issues. The volume will be a very useful resource for scholars, policy-makers, consultants, and business …

Persistent link: https://www.econbiz.de/10011850942

International handbook on diversity management at work : country perspectives on diversity and equal treatment

Klarsfeld, Alain (contributor) - 2010

Managing and developing diversity is on the political and business agenda in many countries; therefore diversity … examine the relationship between diversity management and equality legislation within the different participating countries …' national contexts. They advocate that such separation and sequencing between equality at work and diversity management is far …

Persistent link: https://www.econbiz.de/10011851110