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Economists and the stock market : speculative theories of stock market fluctuations
Raines, J. Patrick; Leathers, Charles G. - 2000
explanations of stock price fluctuations. They examine in detail the mainstream neo-classical theory with its emphasis on the …
Persistent link: https://www.econbiz.de/10014473973
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
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Capturing the innovation opportunity space : creating business models with new forms of innovation
Flowers, Stephen - 2017
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Digitalization and sustainability : advancing digital value
Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.);  … - 2023
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
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Handbook on digital corporate communication
Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023
the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the …
Persistent link: https://www.econbiz.de/10014287417
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Understanding collaborative consumption
Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.);  … - 2024
"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...
Persistent link: https://www.econbiz.de/10014544831
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Economic forecasting : an Edward Elgar research review
Mills, Terence C. - 2016
. -- KOOPMANS, Tjalling C. (1947), Measurement without Theory, Review of Economic Statistics, 29, 161-172. -- HENDRY, David F. and … Indicators: 'Measurement Without Theory' Thirty-Five Years Later, Review of Economics and Statistics, 64, 589-595. -- DIEBOLD … Theory and Empirical Evidence, Journal of Econometrics, 52, 5-59. -- LAMOUREUX, Christopher G. and William D. LASTRAPES (1993 …
Persistent link: https://www.econbiz.de/10012419869
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The economic growth engine : how energy and work drive material prosperity
Ayres, Robert U. - 2009
economic theory to explain past growth, this unique book explores the fundamental relationship between thermodynamics (physical …
Persistent link: https://www.econbiz.de/10011852051
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The handbook of technology foresight : concepts and practice
Georghiou, Luke (ed.) - 2008
theory and practice of foresight. The Handbook will be vital reading for policymakers considering, commissioning, or using …
Persistent link: https://www.econbiz.de/10014473802