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Innovation in the pharmaceutical industry : the process of drug discovery and development

Hara, Takuji - 2003

Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both historically and sociologically. It includes sixteen case studies of major pharmaceutical developments in the twentieth century, encompassing, amongst others, beta-blockers,...

Persistent link: https://www.econbiz.de/10011851006

Pharmaceutical economics

Comanor, William S. - 2013

including biosimilars, insurance coverage for pharmaceuticals, price-fixing and direct-to-consumer advertising. An authoritative … industry, which is regarded as the future for pharmaceuticals. Further sections discuss topics including demand and incentives … and the Pricing of Pharmaceuticals', Journal of Economics and Management Strategy, 6 (1), Spring, 75-90 -- Steven …

Persistent link: https://www.econbiz.de/10011852149

Intellectual property rights and the financing of technological innovation : public policy and the efficiency of capital markets

Frey, Carl Benedikt - 2013

1. Introduction -- 2. The intangible economy -- 3. Patent information and corporate credit ratings : an empirical study of patent valuation by credit rating agencies -- 4. IPR management and company valuation in the pharmaceutical industry : an exploratory study -- 5. IPR management, corporate...

Persistent link: https://www.econbiz.de/10012420126

Industries in Europe : competition, trends, and policy issues

Johnson, P. S. (contributor) - 2003 - 2nd ed

-- 6. Pharmaceuticals -- 7. Biotechnology -- 8. Metals -- 9. Motor vehicles -- 10. Air transport -- 11. Financial services …

Persistent link: https://www.econbiz.de/10011851763

Japanese multinationals in Europe : a comparison of the automobile and pharmaceutical industries

Andō, Kenʼichi - 2005

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...

Persistent link: https://www.econbiz.de/10014473794

Innovation and commercialisation in the biopharmaceutical industry : creating and capturing value

Rasmussen, Bruce - 2010

This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the...

Persistent link: https://www.econbiz.de/10011851419

The public financing of pharmaceuticals : an economic approach

Puig-Junoy, Jaume (contributor) - 2005

. Reference pricing as a pharmaceutical reimbursement mechanism -- 7. Insurance in public financing of pharmaceuticals -- 8 …

Persistent link: https://www.econbiz.de/10011851613

The political economy of HIV/AIDS in developing countries : TRIPS, public health systems, and free access

Coriat, Benjamin (contributor) - 2008

The book is based on original data and field studies from Brazil, Thailand, India and Sub-Saharan Africa. Focusing on the issue of universal and free access to treatment (a goal now taken to heart by the international community), it assesses the progress made and presents a rigorous diagnosis of...

Persistent link: https://www.econbiz.de/10011850669

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845