Effects of Pharmaceutical Promotion : A Review and Assessment
Year of publication: |
2013
|
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Authors: | Dave, Dhaval |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Verkaufsförderung | Sales promotion | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Werbung | Advertising |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Series: | NBER Working Paper ; No. w18830 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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