marketing, strategic management, and branding"-- …

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential … reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology …