Special issue: luxury marketing and branding
guest editors: George Christodoulides, Klaus-Peter Wiedmann
| Alternative title: | Luxury marketing and branding |
|---|---|
| Year of publication: |
[2022]
|
| Other Persons: | Christodoulides, George (ed.) ; Wiedmann, Klaus-Peter (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Luxusgüter | Luxury goods | Marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 Online-Ressource (Seite 341-517) Illustrationen |
|---|---|
| Series: | The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. volume 31, issue 3 (2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164373