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Due to financial market imperfections it is imperative to analyse the relationship between financial structure and the monetary policy transmission process in Europe to effectively design and implement European monetary policy. Focusing on the years 1980-1995 and providing empirical evidence for...
Persistent link: https://www.econbiz.de/10014473859
What role will the current evolution of banking systems play in the newly adopted EU countries during the historic challenges following enlargement? This book, a blend of economics and political economy, offers a systematic analysis of the current trends in financial intermediation in the...
Persistent link: https://www.econbiz.de/10014474000
Media, Development, and Institutional Change investigates mass media's profound ability to affect institutional change … and economic development. The authors use the tools of economics to illuminate the media's role in enabling and inhibiting …1. The big picture : media, development, and institutional change -- 2. The reformers' dilemma -- 3. The determinants …
Persistent link: https://www.econbiz.de/10011851126
marketing activities undertaken at each level -- Conclusion -- References -- Social media mechanics and marketing strategy … to social media --- People power: how information spreads on social networks -- Experience and engagement: how social … media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan …
Persistent link: https://www.econbiz.de/10012416732
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417
"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...
Persistent link: https://www.econbiz.de/10014544831
This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...
Persistent link: https://www.econbiz.de/10011850859