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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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Creating experiences in the experience economy
Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
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Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014
. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …
Persistent link: https://www.econbiz.de/10011851562
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Handbook of pricing research in marketing
Rao, Vithala R. (contributor) - 2009
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …
Persistent link: https://www.econbiz.de/10011852098
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
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Handbook on the knowledge economy
Ninan, Abraham (contributor); Rooney, David (contributor);  … - 2005
This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...
Persistent link: https://www.econbiz.de/10011850859
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Foreign direct investment and corporate networking : a framework for spatial analysis of investment conditions
Morsink, Robert L. A. - 1998
the theory of international production and the theory of economic geography. It develops a model for explaining why … the European Union. Then, he goes into investments originating from the United States, Japan, Germany and the Netherlands …
Persistent link: https://www.econbiz.de/10014473753
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The digital business ecosystem
Corallo, Angelo (contributor);  … - 2007
Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...
Persistent link: https://www.econbiz.de/10012419987