Extent: | XXII, 379 S. Ill. |
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Series: | Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 40 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Thesis: | Zugl.: Wuppertal, Univ., Diss. |
Notes: | Includes bibliographical references (p. [341]-359) Literaturverz. S. 341 - 359 |
ISBN: | 3-7908-0802-4 |
Classification: | Öffentlichkeit ; Kognition ; Betriebliche Information und Kommunikation ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358238