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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …
Persistent link: https://www.econbiz.de/10011850796
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Elgar encyclopedia of corporate communication
Podnar, Klement (ed.) - 2024
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …
Persistent link: https://www.econbiz.de/10014466849
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Blockchain + antitrust : the decentralization formula
Schrepel, Thibault - 2021
-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …
Persistent link: https://www.econbiz.de/10012704219
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A research agenda for workplace stress and wellbeing
Kelloway, E. Kevin (ed.); Cooper, Cary (ed.) - 2021
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638