Similar Search Results

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Paul Resnick, Richard Zeckhauser, John Swanson and Kate Lockwood (2006), 'The Value of Reputation on eBay: A Controlled … Experiment', Experimental Economics, 9 (2), June, 79-101 -- Daniel Houser and John Wooders (2006), 'Reputation in Auctions …, Elena Katok and Axel Ockenfels (2004), 'How Effective Are Electronic Reputation Mechanisms? An Experimental Investigation …

Persistent link: https://www.econbiz.de/10012419900

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting …-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … marketing, strategic management, and branding"-- …

Persistent link: https://www.econbiz.de/10014372517

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations … communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding …

Persistent link: https://www.econbiz.de/10014512178

Trust and economic learning

Lazaric, Nathalie (ed.); Lorenz, Edward H. (ed.) - 1998

trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links …

Persistent link: https://www.econbiz.de/10014473952

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

/ Dan Petrovici, Svetla Marinova and Marin Marinov -- 8. Value branding in emerging economies as a social dimension in the …

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128