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Media, development and institutional change

Coyne, Christopher J. - 2009

Media, Development, and Institutional Change investigates mass media's profound ability to affect institutional change … and economic development. The authors use the tools of economics to illuminate the media's role in enabling and inhibiting …1. The big picture : media, development, and institutional change -- 2. The reformers' dilemma -- 3. The determinants …

Persistent link: https://www.econbiz.de/10011851126

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

marketing activities undertaken at each level -- Conclusion -- References -- Social media mechanics and marketing strategy … to social media --- People power: how information spreads on social networks -- Experience and engagement: how social … media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan …

Persistent link: https://www.econbiz.de/10012416732

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

The economic impact of digital technologies : measuring inclusion and the diffusion in Europe

Guerrieri, Paolo (contributor); Bentivegna, Sara (contributor) - 2011

1. Digital development in Europe : a theoretical framework -- 2. The internet in everyday life -- 3. A metrics for …

Persistent link: https://www.econbiz.de/10011850637

Information technology policy and the digital divide : lessons for developing countries

Giovannetti, Emanuele (contributor); … - 2004

The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...

Persistent link: https://www.econbiz.de/10011850760

Emerging paradigms in international entrepreneurship

Jones, Marian (contributor); Dimitratos, Pavlos (contributor) - McGill Conference on International Entrepreneurship … - 2004

developments; international entrepreneurship and the internet as a developing research agenda; contacts links and networks as …. International entrepreneurship and the Internet : a developing research agenda -- pt. 5. Contacts, links and networks : process …

Persistent link: https://www.econbiz.de/10011851037