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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

reflection -- Concluding remarks -- References -- Glossary -- Index. …

Persistent link: https://www.econbiz.de/10012416732

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

opportunity space -- Index …

Persistent link: https://www.econbiz.de/10012419939

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

Global entrepreneurship and development index 2013

Ács, Zoltán J. - 2013

Acclaim for the 2011 edition: The Global Entrepreneurship and Development Index ... focuses on high-growth companies …. The index concludes that development and enterprise are correlated. The Economist The Global Entrepreneurship and … Development Index both captures the context features of entrepreneurship and fills a gap in the measurement of development …

Persistent link: https://www.econbiz.de/10011850587

The global urban competitiveness report-- 2010

Ni, Pengfei; Kresl, Peter Karl - 2010

1. The conceptual framework and index system -- 2. Analytical methods -- 3. Econometric findings -- 4. The city …

Persistent link: https://www.econbiz.de/10011851105

Economics of research and development

Hall, Bronwyn H. (contributor) - 2016

Recommended readings (Machine generated): Kenneth J. Arrow (1962), 'Economic Welfare and the Allocation of Resources for Invention', in Richard R. Nelson (ed.), The Rate and Direction of Inventive Activity: Economic and Social Factors, Chapter 23, Princeton, New Jersey, USA: Princeton University...

Persistent link: https://www.econbiz.de/10012419896

Foreign direct investment in Europe : a changing landscape

Liebscher, Klaus (contributor) - 2007

This book provides authoritative academic and professional insights into the effects of FDI on home and host countries. It highlights global trends and patterns, and explores related policy challenges all with a special focus on the countries in Central, Eastern and South-Eastern Europe. The...

Persistent link: https://www.econbiz.de/10012419984