resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global … marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks … to marketing management. Business and management students as well as scholars who are researching, teaching or studying a …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …