Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

This book analyses the economic development of cities from the 'cultural economy' and 'creative industry' perspectives, examining and differentiating them as two related but distinct segments of contemporary city economies. The authors argue that although they are normally conflated, the first...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities...

Readers with interests in managing knowledge- and innovation-intensive businesses and those who are seeking new insights about how knowledge economies work will find this book an invaluable reference tool. Chapters deal with issues such as open innovation, wellbeing, and digital work that...

'Independent film makers and local media companies use the digital transformation of the business to find new ways for producing, funding and broadcasting their works of art. Their innovative ideas change the existing value chains and create new relations between artists and audiences that have...

Recommended readings (Machine generated): Alan Kirman (1993), 'Ants, Rationality, and Recruitment', Quarterly Journal of Economics, 108 (1), February, 137-56 -- Sherwin Rosen (1981), 'The Economics of Superstars', American Economic Review, 71 (5), December, 845-58 -- Israel M. Kirzner (1997),...

The creative industries represent a vital, exciting and rapidly changing field of activity; one that is now recognised as a key growth sector in the knowledge-based economy. However, there is still a general lack of understanding of what is meant by the term 'creative industry,' and the creative...

Contents: 1 the future of creative work: Creativity and digital disruption / Greg Hearn -- Part I: The evolution of creative work -- 2 the creative economy: The rise and risks of intangible capital and the future of creative work / Greg Hearn and Marion McCutcheon -- 3 the relationship between...

"Migration, Mobility and the Creative Class challenges contemporary conceptions of the mobility of the creative worker. Exploring the differences between a range of historical, political, and social contexts, this forward-thinking book contests the validity and logic of policymakers' strategies...