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Crouch, Geoffrey I. - 2012

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing …, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition …; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and …

Persistent link: https://www.econbiz.de/10011852335

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

Industries in Europe : competition, trends, and policy issues

Johnson, P. S. (contributor) - 2003 - 2nd ed

-- 12. Business services -- 13. Defence industries -- 14. Tourism …

Persistent link: https://www.econbiz.de/10011851763

The economic costs and consequences of terrorism

Richardson, Harry Ward (contributor); … - 2007

(National Interstate Economic Model) / Jiyoung Park ... [et al.] -- Tourism and terrorism : the national and interregional …

Persistent link: https://www.econbiz.de/10012420039

The economics of tourism and sustainable development

Lanza, Alessandro (contributor); Markandya, Anil (contributor) - 2005

1. An investigation on the growth performance of small tourism countries -- 2. Forecasting international tourism demand … and uncertainty for Barbados, Cyprus and Fiji -- 3. Land, environmental externalities and tourism development -- 4 …. Tourism, increasing returns and welfare -- 5. How to develop an accounting framework for ecologically sustainable tourism -- 6 …

Persistent link: https://www.econbiz.de/10012420059

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