"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

"This incisive book presents a critical evaluation of fintech, the use of technology to provide financial services. While fintech has been hailed as a game changer and a disruptor, Imad Moosa illustrates critical similarities between the present popularity of fintech and the dot-com hype of the...

"With Covid-19 and other recent crises proving the need to review the state-of-play and implement robust institutional frameworks in the complex, heterogenous and decentralised European supervisory architecture, this insightful book outlines what can be done to innovate the current set-up in the...

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Contents: Introducing a research agenda for family business / by Andrea Calabrò -- 1 family trends shaping the family business landscape / Joyce Kox and Astrid Kramer -- 2 developing a "sociological imagination" of families in family business research / Eric R. Kushins and Elaina Behounek -- 3...

Contents: 1 the future of creative work: Creativity and digital disruption / Greg Hearn -- Part I: The evolution of creative work -- 2 the creative economy: The rise and risks of intangible capital and the future of creative work / Greg Hearn and Marion McCutcheon -- 3 the relationship between...