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economy, followed by the presentation of a case study of a successful SME …
Persistent link: https://www.econbiz.de/10011851082
-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross …Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H …. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster …
Persistent link: https://www.econbiz.de/10012294228
This timely study focuses on the important issue of new venture creation. Using a variety of data sources, methods and theories, the authors demonstrate the factors that aid or hinder new venture creation in a number of settings. The empirical context for this research is Sweden- a small open...
Persistent link: https://www.econbiz.de/10011851775
Contents: Part I Corporate governance and entrepreneurship as a research field -- 1. Corporate governance and entrepreneurship: Current states and future directions / Jonas Gabrielsson -- 2. Governance theory: Origins and implications for researching boards and governance in entrepreneurial...
Persistent link: https://www.econbiz.de/10012419941
This insightful Handbook focuses on behaviour, performance and relationships in small and entrepreneurial firms. It introduces a variety of contemporary topics, research methods and theoretical frameworks that will provide cutting edge analysis, stimulate thought, raise further questions and...
Persistent link: https://www.econbiz.de/10011850560
Asia is highly regarded as one of the fastest growing regions in the world, and this unique Handbook focuses on the …
Persistent link: https://www.econbiz.de/10011850725
This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship, entrepreneurship in family...
Persistent link: https://www.econbiz.de/10011851121
world marked by major transitions …
Persistent link: https://www.econbiz.de/10011851342
The contributors to this volume explore the emerging patterns of SME growth and international expansion in response to …
Persistent link: https://www.econbiz.de/10011851905
This thought provoking book builds on existing research traditions that make small business, entrepreneurship and family business a resource rich arena for study. It steps back to ask fundamental questions that every researcher should consider prior to engaging in data collection. It focuses on...
Persistent link: https://www.econbiz.de/10011852073