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Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

marketing for health promotion and social change"-- …

Persistent link: https://www.econbiz.de/10012416732

Handbook of experience science : tourism, hospitality, and leisure

Chen, Joseph (ed.); Prebensen, Nina K. (ed.); … - 2024 - First edition

applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating … case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important … students researching tourism, hospitality and leisure, international business and innovation. It will additionally be …

Persistent link: https://www.econbiz.de/10014466829

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Understanding collaborative consumption

Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

The new consumer online : a sociology of taste, audience, and publics

McQuarrie, Edward F. - 2015

It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to...

Persistent link: https://www.econbiz.de/10011851684

The economic costs and consequences of terrorism

Richardson, Harry Ward (contributor); … - 2007

(National Interstate Economic Model) / Jiyoung Park ... [et al.] -- Tourism and terrorism : the national and interregional …

Persistent link: https://www.econbiz.de/10012420039

The economics of tourism and sustainable development

Lanza, Alessandro (contributor); Markandya, Anil (contributor) - 2005

1. An investigation on the growth performance of small tourism countries -- 2. Forecasting international tourism demand … and uncertainty for Barbados, Cyprus and Fiji -- 3. Land, environmental externalities and tourism development -- 4 …. Tourism, increasing returns and welfare -- 5. How to develop an accounting framework for ecologically sustainable tourism -- 6 …

Persistent link: https://www.econbiz.de/10012420059