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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

The impact of globalization on Argentina and Chile : business enterprises and entrepreneurship

Lluch, Andrea (contributor); Jones, Geoffrey (contributor) - 2015

This unique book compares the effects of globalization on two differing Latin American countries, Argentina and Chile, while utilizing both the historical lens of the late nineteenth century and the status of the modern economy to draw its conclusions. Focusing on these two eras of...

Persistent link: https://www.econbiz.de/10011851361

Competition and corporate governance in Korea : reforming and restructuring the Chaebol

Chwa, Sung-Hee (ed.); Lee, In Kwon (ed.) - 2004

The business environment of the chaebol (large corporations in Korea) has changed drastically since the outbreak of the 1997 Asian financial crisis. This book discusses the attempts of the Korean government to remedy structural weaknesses in the corporate sector by launching an aggressive...

Persistent link: https://www.econbiz.de/10014473808

Trust and economic learning

Lazaric, Nathalie (ed.); Lorenz, Edward H. (ed.) - 1998

The 1990s have witnessed a vast growth of research on the topics of trust and learning. This can be explained by the … profound technological and organizational changes that have made both inter-and intra-firm trust indispensable for sustaining … the forms of learning that underlie successful competitive performance. Trust and Economic Learning brings together …

Persistent link: https://www.econbiz.de/10014473952

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

as Central and Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced …

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093