Brand‐extension feedback effects: an Asian branding perspective
Year of publication: |
2013
|
---|---|
Authors: | Dwivedi, Abhishek ; Merrilees, Bill |
Other Persons: | Alwi, Sharifah (ed.) |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 25.2013, 2, p. 321-340
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand extensions | Consumer behaviour | Trust | Brand equity | Brand‐extension feedback | Parent brand trust | Change in brand‐equity | India |
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