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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Decision making in entrepreneurship : selected joint papers of Dean A. Shepherd

Shepherd, Dean A. - 2016

In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conjoint analysis. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play during the entrepreneurial decision-making process....

Persistent link: https://www.econbiz.de/10012419836

Entrepreneurial strategic decision-making : a cognitive perspective

Vermeulen, Patrick Alexander Maria (contributor); … - 2008

Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework

Persistent link: https://www.econbiz.de/10011850658

Employees and entrepreneurship : co-ordination and spontaneity in non-hierarchical business organizations

Pongracic, Ivan - 2009

Over the last few decades, there has been a great deal of management literature recommending the removal of firms' hierarchies and the empowerment of employees. Ivan Pongracic, Jr. examines these themes through the lense of the economic theory of the firm. Balancing the tendency for management...

Persistent link: https://www.econbiz.de/10011851116

Decision-making on mega-projects : cost-benefit analysis, planning and innovation

Flyvbjerg, Bent (contributor); Wee, Bert van (contributor); … - 2008

This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more effective, efficient and democratic approach. Authors from different scientific disciplines address various aspects of the decision-making process, such as management characteristics...

Persistent link: https://www.econbiz.de/10011851130

Smart transport networks : market structure, sustainability and decision making

Vanoutrive, Thomas (contributor); Verhetsel, Ann (contributor) - 2013

'This very interesting book with peer-reviewed chapters written by leading researchers in the field discusses recent research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as changes in port competition, adaptation of...

Persistent link: https://www.econbiz.de/10011851350

A research agenda for trust : interdisciplinary perspectives

Mayer, Roger C. (ed.); Mayer, Barbara M. (ed.) - 2024 - First edition

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This innovative Research Agenda brings together...

Persistent link: https://www.econbiz.de/10014466838

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

Persistent link: https://www.econbiz.de/10014466849

Bounded rationality and economic evolution : a contribution to decision making, economics, and management

Tisdell, Clement Allan - 1996

This seminal work advances beyond neoclassical economics to provide an integrated overview of economic decision making, and the management of bounded rationality and its evolutionary consequences. Clem Tisdell successfully combines recent developments in learning and game theory, transaction...

Persistent link: https://www.econbiz.de/10014473915