Advertising client‐agency relationships
Year of publication: |
1996
|
---|---|
Authors: | West, Douglas C. ; Paliwoda, Stanley J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 8, p. 22-39
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Decision making | Purchasing |
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